Erika Entz

Why Are You In Business?

Erika Entz

Published on: 19/09/2026

Are you building your trade business to sell, leave a legacy or create a better life? Discover why all three require the same thing: a business that can run without you.

trade businessbusiness systemsbusiness ownerbusiness strategybusiness processesowner dependencybusiness successionbusiness legacyoperational excellencetrade business systems

The Shield Maidens of the Trades: The Women Holding the Wall

Erika Entz

Published on: 08/09/2026

They told us the Viking women stayed home. They didn't. In almost every trade and construction business, a woman is holding the wall — the ops manager, the owner, the tradie. Here's why she matters.

women in tradesfemale operationstrade business leadershipwomen in trade businessesTrade Like a VikingThe Viking Code