
Trade Like a Viking Is Here

Trade Like a Viking Is Here
Today is launch day.
Trade Like a Viking: The Viking Code™ is now out in paperback and ebook. It’s 11 principles for building a trade business that runs without you.
Get the paperback
Get the Kindle ebook on Amazon
Why Vikings?
The Vikings weren’t just raiders. They were planners, builders, navigators and traders. They built ships that crossed oceans, trusted their crews with real responsibility, and ran trading networks that reached halfway around the world.
They also knew something many trade business owners forget. A captain who rows every oar never gets to steer.
I’ve spent more than 20 years in the software industry, serving trade businesses around the world. I’ve seen the same pattern again and again: talented, hardworking owners who built a business that can’t run without them. They’re first on site, last to leave, doing the quotes at night and the invoices on Sunday.
This book is for them.
The Viking Code
The book is built around 11 principles:
Plan the Voyage. Know where you’re going before you find the rocks.
Build Strong Ships. Systems that hold before the water comes in.
Trust the Crew. Clear roles and real authority.
Adapt to the Storm. Deal with the risks you know about before the tide comes in.
Protect the Village. Look after your cash flow and your people.
Explore New Lands. Grow when you’re ready, not in five directions at once.
Trade with Honour. Fast, clear quotes win the work and the reputation.
Respect the Tools. Train the crew on the system before you blame the system.
Learn from Every Voyage. Debrief every job so the same mistake stops costing you.
Leave a Legacy. Build a crew that can take the helm.
Know Your Why. The reason you started is the compass that keeps you on course.
Each chapter has a real story, the lesson behind it, and practical steps you can use straight away.
Who it’s for
Trade business owners who are tired of being the bottleneck.
Office and operations managers who keep the longship moving.
Anyone planning to grow, step back or one day sell, and who wants a business that’s worth something without them in it.
Stop building a job. Start building a legacy.
If you’ve ever felt like you’re rowing every oar yourself, this book is your sea chart.
Get the paperback
Get the Kindle ebook on Amazon
And if you’d like help putting the Viking Code to work in your business, book a chat with me.
SKÅL!
Erika Entz