Business

What Does It Mean To Trade A Viking?

Erika Entz

Published on: 02/11/2026

No beard, no horns, no axe. What it really means to Trade Like a Viking: the eleven Viking Code principles in plain English, plus three quick questions to see where your trade business stands.

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Trick or Treat? The Treat Is a Book

Erika Entz

Published on: 31/10/2026

Trick or treat? This Halloween the treat is a book. Why books matter, why you gain to share, and why the best tradies and business owners never stop learning.

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Trade Like a Viking Is Here

Erika Entz

Published on: 30/10/2026

Trade Like a Viking: The Viking Code is out now. 11 principles for building a trade business that runs without you, from Erika Entz. Available in paperback and Kindle.

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Onboarding New Technicians: Set New Techs Up to Succeed

Erika Entz

Published on: 20/10/2026

Practical steps for onboarding new technicians in your trade business, from a first-fortnight plan to early check-ins that help good people stay.

onboarding new technicians