New from Erika
For trade business owners
The Viking Code™
11 principles for building a trade business that runs without you.
A captain who rows every oar never gets to steer. Drawn from real Viking history and twenty years with trade businesses, this is how you build a crew you can trust, systems that hold, and a business worth more than your time. Stop building a job. Start building a legacy.
Paperback and Kindle · Out 31 October 2026
For trade and service businesses
70% of system implementations don't stick. This book makes sure yours does.
Not a tech manual. A people manual, with systems as the backbone.
#1 Kobo Australia · Small Business & Operations Research · Oct 2026
For anyone still becoming
Wild, Wise and Still Becoming
My most personal book. A story about the scripts we're handed, and finding the way back to who we actually are.
Free book · Free companion workbook
Systems that serve people. Leadership that lights the way.
Book Your Free Strategy CallThe Viking Code, The Viking Chart, the Longship Program, and platform expertise across Simpro, Fergus, AroFlo and ServiceM8.
Explore Trade Business →Hidden potential, collective brilliance. Books, wellness, and the deeper belief that people come first, always.
Discover The Firefly Effect →For any business, any system: onboarding, eLearning builds, SOPs, and structured training programs.
Explore L&D →When you help someone else's light shine brighter, yours grows too. That's the philosophy behind everything I do, from implementing business systems to coaching emerging leaders. I help trade businesses streamline their operations, develop their people, and build cultures where everyone can do their best work.
I've spent over two decades helping businesses transform how they work. From implementing Simpro for trade businesses across five countries to designing learning programs that actually stick. My new book, Trade Like a Viking™: The Viking Code™, distils twenty years of watching what separates the trade businesses that thrive from those that struggle.
My approach always comes back to one thing: people. Systems should serve your team, not the other way around. When we get that right, everything changes.
More About Me →"Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor, very knowledgeable and genuinely interested in her customer's business needs."
"During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. Knowledgeable, organised, and incredibly patient."
"We were fortunate to have Erika assist us with our business application integration. Her consultation was invaluable. You'll always be our go-to for future assistance!"
Whether you need streamlined trade operations, The Viking Code, or a leadership partner, let's talk about what's possible.
Book Your Free Strategy Call