From Hidden Potential
to Collective Brilliance
Systems that serve people. Leadership that lights the way.
Trade Operations · The Viking Code · Leadership · L&D
Book Your Free Strategy CallBooks by Erika Entz
The Unfinished Woman
Still Becoming
A reflective memoir about identity, change, and allowing yourself to evolve — without rushing to become something else. Written for anyone who has ever felt the gap between who they are and who they're supposed to be.
I'm done waiting. Are you?
Offered freely, in the spirit in which it was written. No sign-up required.
Stop. Think. System.
A Practical Guide for Trade Operations
Choosing, implementing, and mastering the systems your trade business needs to thrive. After 20 years watching businesses succeed and fail with technology — this is what actually makes the difference.
In a world moving faster than ever, the competitive advantage is learning to slow down just enough to speed up.
The Firefly Effect
When you help someone else's light shine brighter, yours grows too. That's the philosophy behind everything I do — from implementing business systems to coaching emerging leaders.
I help trade businesses streamline their operations, develop their people, and build cultures where everyone can do their best work.
How Can I Help?
Trade Like a Viking
The Viking Code — 10 principles for trade business owners who want to scale without the chaos and build something worth leaving behind.
Discover The Viking Code →
Trade Operations
Simpro consulting, process mapping, SOPs, and operational excellence for trade businesses across five countries.
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Learning & Development
SaaS onboarding, customer enablement, and employee training programs that actually stick.
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Leadership Coaching
Step into the leader you're becoming. Coaching that helps you navigate growth, build confidence, and light the way for others.
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Run Your Trade Business Like a Legend
Vikings were not the barbaric raiders history made them. They were extraordinary navigators, master engineers, global traders and leaders who built things that lasted centuries.
The Viking Code maps 10 principles directly to what separates the trade businesses that thrive from those that struggle.
20+
Years Experience
18+
Years Simpro Expertise
5
Countries Served
100s
Teams Transformed
Hi, I'm Erika
I've spent over two decades helping businesses transform how they work. From implementing Simpro for trade businesses across five countries to designing learning programs that actually stick — and now creating The Viking Code, a framework drawn from 18 years of watching what separates the trade businesses that thrive from those that struggle.
My approach always comes back to one thing: people. Systems should serve your team, not the other way around. When we get that right, everything changes — efficiency improves, stress decreases, and your business can finally grow without you holding it all together.
More About MeWhat Clients Say
Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor — very knowledgeable across a number of software platforms, general business operations and is a great communicator. Most importantly she has a genuine interest in her customer's business needs and goes above and beyond to ensure her clients reach their goals.
During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. She was knowledgeable, organised, and incredibly patient, delivering clear, seamless instruction.
We were fortunate to have Erika assist us with our business application integration. Her consultation was invaluable, and we truly appreciated her support. You'll always be our go-to for future assistance!
Ready to Light the Way?
Whether you need streamlined trade operations, The Viking Code program, or a leadership partner — let's talk about what's possible. Book a free 30-minute strategy call.