The Trade Trilogy is complete
Systems. Leadership. Culture.
Three books. One trade business that runs without you.
Stop. Think. System.
70% of system implementations don't stick. This book makes sure yours does.
Trade Like a Viking™
The Viking Code™: 11 principles for building a trade business that runs without you.
Different Boots, Same Ground
A field guide to generational intelligence in the trades. Five generations, one job site.
Paperback and ebook, from Ingram, Amazon, Kobo and Barnes & Noble.
More from Erika
The Unfinished Woman: Wild, Wise and Still Becoming
A memoir in two parts: an immigrant journey, and a twelve-chapter guide to recognising who you are becoming. For anyone still becoming.
Shades of Green
Discovering the healing power of nature's most nurturing colour. A reflective journal built around three practices: Ground, Breathe and Grow.
From Hidden Potential
to Collective Brilliance
Systems that serve people. Leadership that lights the way.
Book Your Free Strategy CallWhere would you like to start?
Trade Business
The Viking Code, The Viking Chart, the Longship Program, and platform expertise across Simpro, Fergus, AroFlo and ServiceM8.
Explore Trade Business →The Firefly Effect
Hidden potential, collective brilliance. Books, wellness, and the deeper belief that people come first, always.
Discover The Firefly Effect →Learning & Development
For any business, any system: onboarding, eLearning builds, SOPs, and structured training programs.
Explore L&D →The Firefly Effect
When you help someone else's light shine brighter, yours grows too. That's the philosophy behind everything I do, from implementing business systems to coaching emerging leaders. I help trade businesses streamline their operations, develop their people, and build cultures where everyone can do their best work.
Hi, I'm Erika
I've spent over two decades helping businesses transform how they work. From implementing Simpro for trade businesses across five countries to designing learning programs that actually stick. My Trade Trilogy (Stop. Think. System., Trade Like a Viking™ and Different Boots, Same Ground) distils twenty years of watching what separates the trade businesses that thrive from those that struggle: their systems, their leadership and their culture.
My approach always comes back to one thing: people. Systems should serve your team, not the other way around. When we get that right, everything changes.
More About Me →What Clients Say
"Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor, very knowledgeable and genuinely interested in her customer's business needs."
"During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. Knowledgeable, organised, and incredibly patient."
"We were fortunate to have Erika assist us with our business application integration. Her consultation was invaluable. You'll always be our go-to for future assistance!"
Ready to Light the Way?
Whether you need streamlined trade operations, The Viking Code, or a leadership partner, let's talk about what's possible.
Book Your Free Strategy Call