Hello,

I’m Erika — the founder of Trade Operations Blueprint, System Masters, System Champions, and the creator of the nature-inspired growth framework known as the Firefly Effect™.

With nearly two decades of experience across SaaS, trade operations, and education, I help people and businesses align structure with soul. I’ve led global implementation and training teams in fast-growth software environments, built award-winning onboarding programs, and worked with hundreds of

trade and service businesses to optimise systems, improve workflows, and create stronger field-to-office alignment.

My work bridges the worlds of systems, learning, and leadership — bringing clarity to complexity, and helping individuals and teams grow with purpose and momentum.

How I work

Working with me means honest conversations, practical tools, and real partnership. Whether we’re mapping a process, building an onboarding program, or developing your leadership, I meet you where you're at — and help you move forward in a way that’s both strategic and sustainable.

I work flexibly across time zones and industries, supporting individuals, teams, and organisations

in the software, trade, and education sectors. My clients range from sole operators and local teams to global organisations — and my approach adapts to meet the moment.

Growth doesn’t have to be a grind. With the right tools and support, it can be clear, connected, and genuinely impactful.

I believe in keeping things light-hearted where we can — but always grounded in quality, care, and delivering real outcomes for the people I work with.

Firefly Roots

I’ve always believed in creating change — not through ego or noise, but through quiet leadership, meaningful systems, and helping others grow.

I didn’t set out to be in the spotlight. I set out to make things work better — for people, for teams, for businesses that care. What started as a desire to change the world has become a calling to support the people who quietly hold it together behind the scenes.

Leadership isn’t about titles — it’s about alignment.

And systems? They’re not about control. They’re about creating the clarity that helps people shine.