Erika Entz

Global Expert in Learning & Development, Business Systems Deployment &

Improvement, Onboarding & Training Operations

"If the challenge exists, so must the solution—and multiple solutions!" - Erika Entz

About Erika

With over 17 years of experience, Erika Entz is a global leader in learning and development, onboarding, and training operations. Known for her human-centric and visionary approach to continuous improvement, Erika specializes in shifting and lifting individuals, teams, SMEs, start-ups, and large organizations to reach their fullest potential.

Her mantra? "If the challenge exists, so must the solution—and multiple solutions!" Erika doesn’t just solve problems; she transforms them into opportunities for growth and innovation.

In the past 17 years, Erika has thrived in hyper-growth SaaS environments, serving in senior management and executive roles, including as the lead director behind the global Simpro implementation strategy. She’s successfully expanded international implementation teams from 30 to 80+ people within a year, helping businesses implement Simpro systems across the globe.

Whether setting up teams in emerging markets or guiding remote, virtual implementations, Erika’s strategic, results-driven approach is designed to eliminate inefficiencies, enhance team performance, and create sustainable growth.

Her “Firefly Effect”—a groundbreaking program—leaves individuals and teams empowered and inspired within their roles, fostering high-performance cultures and creating lasting change. This program incorporates core principles such as:

  • Audacious Auditor (AWARENESS): Boldly uncover your organizational gaps and challenges. Awareness is halfway to success!

  • Shift’n Lift (ACTION & RESULTS): Plan & deploy the change needed. Shift what is no longer serving you. Lift performance.

  • The Firefly Effect (COACH, MENTOR, INSPIRE): Light up the darkness for others. Ongoing support, refresher, and inspiration.

What Sets Erika Apart?

Erika is not just a consultant; she’s a strategic partner who forecasts challenges before they arise and provides multiple tailored solutions. With a keen focus on processes, hiring, education, and competency frameworks, Erika has a unique ability to quickly identify what’s holding organisations back and shine a light on the solutions that will propel them forward.

Her approach combines deep expertise in Simpro implementation with change management strategies, driving continuous improvement and enabling clients to fully utilize their software to transform operations. Her global system roll-out expertise also supports other systems implementation into both local and global operations.

From strategic planning to hands-on project management, Erika ensures smooth transitions and maximized ROI for her clients.

Erika’s expertise isn’t limited to business audits or process improvements. She is also helping clients reshape their mindset, overcome resistance to change, and adopt new systems with ease. Whether it's team engagement, overcoming resistance, or ensuring maximum utilisation of systems like Simpro, Erika guides her clients through every stage of their transformation.

A key focus of Erika’s approach is coaching and mentoring for global customer success teams, implementation consultants, team leaders, managers, and general managers. By fostering strong coaching relationships and mentorship, Erika helps these leaders inspire, engage, and lead their teams with confidence.

In addition, Erika has a strong passion for Resilience First Aid (mental health support), and she actively incorporates this into her leadership and team development strategies. She is committed to fostering learning organizations, having created a learning & development department, launched multiple LMS systems, and designed award-winning onboarding programs for both customers and employees.

Erika also has extensive experience in developing training and implementation departments, including full ISO preparation, to ensure operational excellence and support long-term growth.


"Never stop learning—knowledge is continuously gained. Its true power lies in sharing it, helping others grow and succeed, and creating a ripple of collective empowerment." - Erika Entz

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