Run a business that doesn't run you.
Over twenty years in the software industry, serving construction and trade businesses around the world. Trade Like a Viking is the philosophy, the tools, and the hands-on work that helps trade business owners build something that outlasts them, without needing them in every room, every day.
You've built a real business.
Your systems haven't caught up.
If even one of those landed, keep reading. What follows is built specifically for where you are right now.
The Viking Code
Eleven principles, drawn from real Viking history, for building a trade business that runs without owning you. Not raiding. Operations. Vikings planned their voyages, built ships strong enough to survive storms, and trusted their crews to sail without a captain shouting every order.
"A business that depends on one person is fragile. A business built on a crew you trust is a legacy."
Three Ways to Work With Me
Start wherever you are. Every path is built on the same eleven principles, and every one is about making you and your team genuinely capable, so the business runs well whether I'm in the room or not.
The Book
Trade Like a Viking™ sets out all eleven principles of The Viking Code™, with the tools to start applying them yourself.
- Eleven principles, real stories
- The Operational Audit
- The 90-Day Viking Blueprint
The Viking Chart
A hands-on session where we map how your business actually runs, front office to back office, so you can finally see where it's leaking.
- Your workflow and customer journey
- Where it breaks down, and why
- A clear, prioritised next step
Coaching & Implementation
I work alongside you and your team to put the Viking Code into practice, from the first diagnostic through to systems your crew trusts and uses.
- Diagnostics, scoping and go-live preparation
- Simpro, Fergus, AroFlo and ServiceM8
- SOPs, team training and post go-live reviews
The Trade Trilogy
Three books, one complete operating system for a trade business: Systems, Leadership and Culture.
Available NowStop. Think. System.
A Practical Guide for Trade Operations (Systems)
Get Your Copy → Free Sample Chapter
Launching 31 OctoberTrade Like a Viking™
The Viking Code™: 11 Principles for Building a Trade Business That Runs Without You (Leadership)
Read a Free Sample → Free Sample Chapter
Coming SoonDifferent Boots, Same Ground
A Field Guide to Generational Intelligence in the Trades (Culture)
Free Sample Chapter
The Person Who Built the Playbook
I've spent over twenty years inside the systems and operations of construction and trade businesses around the world, from working inside trade businesses to leading global implementation and customer success teams. The Viking Code is what I built from everything I saw.
Meet Erika →What clients say
"Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor, very knowledgeable across a number of software platforms, general business operations and is a great communicator."
"During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. She was knowledgeable, organised, and incredibly patient."
"We were fortunate to have Erika assist us with our business application integration. Her consultation was invaluable. You'll always be our go-to for future assistance!"
Let's talk
Whether you're not sure where to start, know exactly what's broken, or you're ready for the whole voyage, there's a starting point that fits.
Book a call with Erika →