Run Your Trade Business
Like a Legend
The Viking Code — 10 principles drawn from history's greatest builders, traders and strategists — translated directly into what separates the trade businesses that thrive from those that struggle.
Build the Ship · Trust the Crew · Sail Further Book a Free Strategy Call ⚔Does This Sound Familiar?
You're Great at the Work.
The Business Side? That's Another Story.
If you own a trade business, you know the feeling. You're skilled, you're busy, you're building something real. But sometimes it feels like the business is running you — not the other way around.
The Framework
The Viking Code — 10 Principles
Vikings were not the barbaric raiders history made them. They were extraordinary navigators, master engineers, global traders and proto-democrats — 800 years before modern democracy. Each principle is drawn from what Vikings actually did — and mapped directly to what separates the trade businesses that thrive from those that struggle.
Is This For You?
Built for Trade Business Owners Who Want More
- ⚔You own or run a trade business — electrical, plumbing, HVAC, construction, fire protection, solar, security or any business where work happens on-site
- ⚔You want to scale without the chaos — or build something you could actually step back from one day
- ⚔You're great at the work but the business sometimes feels like it runs you, not the other way around
- ⚔You use Simpro or other trade software and feel like you're only scratching the surface of its potential
- ⚔You're thinking about legacy — what happens when you want to step back, hand over or simply look back with pride on what you created
Consulting Services
How I Can Help Your Business
Transformation happens when systems serve people — not the other way around. I work alongside your team to build operational foundations that actually work, because they're designed around how your people think, work and communicate.
Requirements Gathering & Analysis
Before any system can serve you, we need to understand your reality. I work alongside your team to map how your business actually operates.
- Stakeholder interviews
- Workflow observation
- Gap analysis
- Prioritised recommendations
Simpro Consulting
With 18+ years of Simpro expertise, I help you get the most from your software investment — implementing fresh or optimising what you have.
- Implementation & migration
- Workflow configuration
- Team training & adoption
- Optimisation & health checks
SOPs & Process Documentation
Capture your best practices in clear, usable documentation that helps your team perform consistently — even when key people are away.
- Standard Operating Procedures
- Process maps & flowcharts
- Quick reference guides
- Video walkthroughs
Staff Onboarding Programs
Get new team members productive faster with structured onboarding that covers systems, processes and culture from day one.
- Onboarding program design
- Training materials & checklists
- System access workflows
- 30/60/90 day frameworks
The Program
The Viking Code Program — 10 Weeks
A live cohort experience for trade business owners who want to work through all 10 Viking Code principles with Erika and a group of like-minded operators. One principle per week. Real tools. Real transformation.
⚔ Spaces are limited. Register your interest to be first to hear when the Founder Cohort opens.
The Process
How We Work Together
Discovery Call
We discuss your challenges, goals and whether we're a good fit.
Assessment
I dig into your current state and identify the biggest opportunities.
Implementation
We build, configure and document your systems together.
Handover
Your team is trained and confident to maintain momentum.
Your Consultant
Erika Entz
& Creator of The Viking Code
- 18+ years Simpro expertise
- AU · NZ · US · UK & Ireland
- Learning & Development practitioner
- Author — Stop. Think. System. & The Unfinished Woman
I've spent 18+ years working inside trade businesses as a systems and operations consultant — Simpro implementations, process documentation, staff onboarding programs, operational audits, and everything in between.
I've worked with businesses across Australia, New Zealand, the United States, the United Kingdom, and Ireland. I've sat with hundreds of trade business owners at the exact moment they realised their business was running them — and helped them change it.
The Viking Code isn't a framework I invented. It's one I discovered — in 18 years of watching what separates the trade businesses that thrive from the ones that struggle.
"I don't create dependency. I build capability. My goal is to make you so good at running your own business that you genuinely don't need me anymore."
During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. She was knowledgeable, organised, and incredibly patient, delivering clear, seamless instruction.
Coming Soon
Free Online Session — Run Your Trade Business Like a Legend
Join Erika for a free 45-minute online session where you'll discover The Viking Code, score your own business across all 10 principles, and walk away with your Viking Rank and a completed Viking Business Compass.
Register your interest below to be first to know when dates are announced.
Register Your Interest ⚔
Questions
Frequently Asked Questions
Ready to Sail?
Run Your Trade Business Like a Legend
Let's talk about what's not working and how we can fix it. Book a free 30-minute strategy call to explore your options.