The Firefly Library
Books for the people who light things up — in business, in life, and in the hearts of the ones they love.
From Hungary to Australia with two suitcases and $6,500. A memoir about following scripts that weren't yours, losing yourself in the climb, and finding your way back. Not a map. An invitation.
Choosing, implementing, and mastering the systems your trade business needs to thrive. After 20 years watching businesses succeed and fail with technology — this is what actually makes the difference. Seventy percent of implementations fail. Not because of the software. Because of the thinking before it.
Eleven principles drawn from what Vikings actually did — as navigators, engineers, traders and leaders — mapped directly to what separates the trade businesses that thrive from those that struggle. This is not a book about motivation. It is a book about operational reality.
The Firefly Effect
What if brilliance isn't about burning brighter, but glowing smarter?
Discover the 2% Principle — how fireflies produce 100% of their light using just 2% of their energy. This book challenges burnout culture and offers a different path: sustainable transformation through small, intentional shifts. Light yourself up. Light others up. Leave people better than you found them.
City. Regional. Rural. We live in the same country but different worlds — not because we have to, but because we've stopped seeing each other. A guide for anyone who believes community isn't about geography, it's about how we show up for each other.
After twenty years and hundreds of implementations across four continents — what most consultants learn the hard way: technical excellence means nothing if the humans don't adopt it.
The philosophy that underpins everything. A declaration that systems serve people, not the other way around. For business owners, leaders, and consultants who want a different approach.
For the in-between years — when the world feels bigger than you and you're figuring out who you are.
Ages 7–11For those in the later chapters of life — a tender reflection on legacy, love, and the light that lingers long after we've passed it on.
Wisdom YearsShades of Green
The world is green. Let it heal you.
Science has known for decades what our bodies understand instinctively — green heals. This reflective workbook weaves together research, wisdom, and practical tools to help you bring more of nature's most restorative colour into your everyday life.
Connect with your foundation. Find stability in the present moment.
Create space. Pause. Let go of what doesn't serve you.
From a place of stability and presence, growth becomes natural.
"Light yourself up. Light others up.Erika Entz · The Firefly Effect
Leave people better than you found them."