Stop running your business.
Start leading it.
When your operations are holding you back instead of driving you forward, you don't need another system. You need someone who understands both the technology and the people — and knows how to bring them together.
The gap between how your business runs
and how it should run
Most trade businesses reach a point where the systems and processes that got them here won't get them where they're going. Here's what that looks like.
The system is there but nobody really uses it
You invested in a job management system. It mostly works. But the team has developed workarounds and the data you see is never quite right.
You're still the bottleneck for everything
Decisions, approvals, escalations — everything still runs through you. The business can't move without you in the room.
You don't know how the business is really performing
The numbers are somewhere — in the system, in a spreadsheet, in your head. Getting a clear picture takes hours you don't have.
Growth is breaking things faster than you can fix them
More jobs, more staff, more chaos. The systems that worked at 8 people are struggling at 22.
Your team is frustrated and you can't blame them
Processes are inconsistent. Training is ad hoc. Nobody knows how things are supposed to work and everyone has their own version.
You've tried to fix it and it didn't stick
Maybe you've implemented a new system before. It helped for a while. Then it drifted back. You need something that lasts.
The CLARITY→CORE Method™
Every engagement follows the CLARITY→CORE Method™ — a proprietary two-phase framework that ensures we understand your business completely before we change anything in it. Diagnose first. Transform with confidence.
CLARITY
A structured diagnostic across seven dimensions of your business. We understand the full picture — your context, systems, ambitions, team's readiness and real operational challenges — before a single recommendation is made.
CORE
The transformation phase — four parallel workstreams that deliver both the technical implementation and the cultural change that makes it last. CLARITY feeds CORE. CORE feeds the next CLARITY.
The Three Core Methodology Documents
Each framework is fully documented, practitioner-grade, and built from 20+ years of real-world trade operations experience.
The CLARITY Method™
The complete diagnostic framework. Seven dimensions, scored assessment, CLARITY Report structure and how to use CLARITY as a continuous improvement rhythm.
- 7-dimension diagnostic framework
- Key questions and listening guide per dimension
- Scoring model and readiness tiers
- CLARITY Report structure and format
- Continuous improvement rhythm guide
The SPARK Model™
The change management framework for trade businesses. Five phases that bring the team with you through every operational transformation.
- 5-phase change model in full
- Phase activities, indicators and red flags
- Change Champion role guide
- SPARK Readiness Pulse scoring
- Real trade business case examples
ADDIE for Trade™
The technical implementation framework. Analyse, Design, Develop, Implement, Evaluate — with both the technical and human track mapped across every phase.
- 5-phase technical framework in full
- Technical and human track per phase
- Go-live readiness gate check
- Data migration and UAT guidance
- Real trade business case examples
Services built for trade operations
Every engagement is designed around the CLARITY→CORE Method™. No generic consulting — only work that's specific to your business, your team and your growth stage.
CLARITY Assessment & Report
A facilitated diagnostic across all seven CLARITY dimensions, followed by a written report — honest, specific and with a clear recommended path forward. The starting point for every engagement.
Simpro Implementation & Optimisation
End-to-end implementation using the ADDIE for Trade™ framework — configured correctly, data migrated properly, and your team genuinely ready to use it. 18+ years Simpro expertise.
Change Management & Team Activation
The SPARK Model™ in practice — building the change narrative, activating your Change Champion, training your team by role, and maintaining structured hypercare support through go-live.
SOPs & Process Documentation
Documenting how your business actually runs — and how it should run. Role-specific SOPs written in plain language, built into your systems, and designed to onboard new staff from day one.
BI Reporting & Operational Dashboards
Connecting your operational data to the numbers that matter. Custom dashboards showing margin, utilisation, job performance and cash position — in real time, without hours of manual work.
Training & Staff Onboarding Programs
Structured learning programs for your team and new staff — covering systems, processes and culture from day one, with 30/60/90 day frameworks built in.
Business-Specific Onboarding Design
There is a global shortage of skilled trades people. The businesses that win are the ones who get new starters consistent, ready and confident — fast. Do you let new hires work it out as they go? Or do you build a business that's ready for them from day one?
I design business-specific onboarding programs combining online and face-to-face elements — built around your systems, your processes and your culture. I'll build it with you and teach you how to maintain and evolve it yourself. Works with platforms at any budget, from shared folders to full LMS.
Post Go-Live Reviews & Optimisation
Structured 30, 60 and 90-day reviews against the original business case — catching drift early, optimising configuration and keeping the change burning well beyond go-live day.
Remote & International Engagements
Full implementation support for businesses across Australia, New Zealand, the United Kingdom, United States and Ireland. Different time zones managed. Same quality standard always.
Multi-Site & Scale-Up Consulting
For trade businesses scaling across multiple sites, teams or service lines — with the governance, reporting and operational structure to hold it all together.
"Systems don't transform businesses. People do — with the right system, the right process, and the right support."
— Erika Entz · Trade Operations Consultant & Creator of The Viking Code
From first conversation to transformed operations
Discovery Call
30 minutes. No commitment. We talk about your business, your challenges and whether the fit is right.
CLARITY Session
A 90-minute facilitated diagnostic across all seven dimensions. You receive a written CLARITY Report within 48 hours.
CORE Engagement
Tailored to your CLARITY findings — technical implementation, change management, or both running in parallel.
Evolve & Sustain
Post go-live reviews, KPI reporting and the next CLARITY cycle — an ongoing rhythm, not a one-off project.
Trade and construction businesses ready to grow with intention
Electrical Contractors
Plumbing & Gas
HVAC & Refrigeration
Building & Construction
Fire Protection
Solar & Renewables
Security & Access
Facilities Management
Property Maintenance
Other Field Services
This is not for everyone. I work with business owners who are genuinely ready to invest in change — not just in a system. If you're looking for someone to configure a platform and disappear, there are cheaper options. If you want an operational transformation that lasts, let's talk.
The Audacious Auditor Suite™
Diagnostic tools that tell you the truth about your operations. These are not tick-box assessments — they are honest scorecards that surface the real state of your operations, your system and your team's readiness for change.
Used at the start of an engagement to design the right approach. Used at the end to measure how far you've come. Used quarterly to keep the improvement rhythm honest.
Book a Discovery Call →
CLARITY Assessment
The seven-dimension business diagnostic. Scored out of 84 — tells you exactly where your foundations are strong and where the gaps are.
SPARK Readiness Pulse
Five-phase change readiness assessment. Scored out of 60 — shows where your team is ready for change and where resistance will come from.
Go-Live Readiness Scorecard
Six-dimension gate check before any go-live — technical, training, change, data, support and business readiness all assessed.
30 / 60 / 90 Day Review
Structured post go-live reviews that catch drift early, celebrate what's working, and feed the next improvement cycle.
Annual System Audit
A comprehensive health check of your operations system — configuration, data quality, integrations, adoption and reporting — delivered as a written report with priority recommendations.
Results that speak for themselves
Erika has been integral to us taking our Simpro set up to the next level! She is a true partner and mentor — very knowledgeable across a number of software platforms, general business operations and a great communicator. Most importantly she has a genuine interest in her customer's business needs and goes above and beyond to ensure her clients reach their goals. If you are considering Simpro or are using Simpro already, you will be surprised at what more the system can do when it's in capable hands!
Our experience with Simpro implementation has been transformative, largely thanks to the exceptional support from Erika. She took the time to deeply understand the needs of Essential Repairs, helping us automate workflows for a team of 12 technicians. From setting up complex job structures to automating our invoicing and reporting, her expertise has moved us toward a 'gold standard' of operation. Her ability to simplify complex system setups has saved us countless hours of admin. Highly recommended for any trade business looking to scale professionally.
During our transition to new software, I faced resistance from employees struggling with change. Thanks to Erika, everything fell into place. She was knowledgeable, organised, and incredibly patient, delivering clear, seamless instruction. Her expertise and dedication to helping others succeed were undeniable.
We were fortunate to have Erika assist us with our business application integration. Throughout our time working together, she was incredibly helpful and knowledgeable across various aspects of business. Her consultation was invaluable, and we truly appreciated her support. You'll always be our go-to for future assistance!
⚔ Also explore: Trade Like a Viking
The Viking Code — 10 principles for trade business owners who want to scale without the chaos and build something worth leaving behind. Consulting services and a live cohort program.
The person who built the playbook —
now helping you use it
& Creator of The Viking Code
- Worked in operations — 3 trade businesses
- Global Implementation Manager
- Chief Learning & Development Manager
- Director of Customer Success
- AU · NZ · US · UK & Ireland
- Author — Stop. Think. System.
- Creator of The Viking Code
I didn't learn trade operations from the outside. Before I ever touched implementation consulting, I worked in operations inside three trade businesses — understanding firsthand what it means to run a team, manage workflows, and keep a trade business moving when everything is pulling in different directions.
From there I moved into implementation consulting, then Global Implementation Manager, then Chief Learning & Development Manager, and ultimately Director of Customer Success — travelling across Australia, New Zealand, the United States, the United Kingdom and Ireland, implementing systems, training trainers, and assessing businesses at every stage of their growth.
I saw every way an implementation could succeed. And every way it could fail. The ones that failed almost always had the same root cause: the technical work was done without enough attention to the people doing it — and the people work was done without enough rigour around the technical foundation. That insight is what built the CLARITY→CORE Method™.
I am genuinely grateful for every experience — every customer, every culture, every team. That diversity of perspective is what I bring to every engagement.
"I don't create dependency. I build capability. My goal is to make you so good at running your own business that you genuinely don't need me anymore."
More About Erika →
Ready to Get Started?
Your operations should work
as hard as you do.
Start with a 30-minute discovery call. No commitment, no pitch — just an honest conversation about where your business is and where you want it to go.