Erika Entz · Author & Speaker

The Firefly Library

Books for the people who light things up: in business, in life, and in the hearts of the ones they love.

Silver WinnerSupport Service Business of the Year, Beam Awards 2026#1 BestsellerStop. Think. System., Small Business, Kobo Australia 2026Now CompleteThe Trade Trilogy: Systems, Leadership, CultureTop 50Learning & Development Professional, OnCon Icon Awards 2022FinalistAustralian Learning Impact Award, ILP 2019
The Trade Trilogy · Now complete

Systems. Leadership. Culture.

Three books, one operating system for a trade business. Written from 20+ years of working with trade businesses, the principles apply to any business. Start with the one that matches what's holding you back.

Stop. Think. System. book cover#1Kobo AU
Available Now Systems

Stop. Think. System.

A Practical Guide for Trade Operations

#1 Kobo Bestseller · Small Business & Operations Research

Choosing, implementing and mastering the systems your trade business needs to thrive. After 20 years watching businesses succeed and fail with technology, this is what actually makes the difference. Seventy percent of implementations fail. Not because of the software. Because of the thinking before it.

You don't know what you don't know. This book fixes that.

Buy the paperbackeBookFree sample chapter
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Systems That Stick

Why most system rollouts don't stick, and how to make yours one that does.

Best for: Trade associations and industry conferences, software user groups, and businesses or operations teams planning a system change.

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Trade Like a Viking book cover
Available Now Leadership

Trade Like a Viking™

The Viking Code™: 11 Principles for Building a Trade Business That Runs Without You

Paperback and Kindle

Eleven principles drawn from what Vikings actually did, as navigators, engineers, traders and leaders, mapped directly to what separates the trade businesses that thrive from those that struggle. This is not a book about motivation. It is a book about operational reality.

A captain who rows every oar never gets to steer.

Buy the paperbackKindle eBookFree sample chapter
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Build a Business That Runs Without You

The Viking Code™ for owners who can't step away.

Best for: Trade associations and member events, trade shows, business owner networks, chambers of commerce and franchise groups.

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Different Boots, Same Ground book cover
New Release Culture

Different Boots, Same Ground

A Field Guide to Generational Intelligence in the Trades

Paperback now · eBook coming soon

Five generations, one job site. The apprentice, the old hand and everyone in between all want respect, they just speak it differently. Built around The Respect Code of the Trades, this is a practical guide to helping every generation on your crew understand each other and work better together.

Respect has an accent.

Buy the paperbackeBook coming soonFree sample chapter
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Five Generations, One Job Site

Turning generation gaps into your crew's strength.

Best for: Trade associations, construction and site leadership teams, apprenticeship and training providers, HR and people leaders, and women in construction groups.

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Prefer a signed set, or buying for a team?

Signed sets of all three paperbacks are $74.95 + $16.50 postage within Australia. Teams and associations can order bulk sets. Request one and Erika will send you an invoice.

Request a set or bulk order
The Firefly Effect™

The book that started it all

The Firefly Effect™ book cover
The Firefly Effect™
Coming Soon Flagship title · The book that started it all

The Firefly Effect™

From Hidden Potential to Collective Brilliance

Out in time for Christmas 2026

What if brilliance isn't about burning brighter, but glowing smarter? Discover the 2% Principle: how fireflies produce their light using just a fraction of their energy. This book challenges burnout culture and offers a different path: sustainable change through small, intentional shifts.

Light yourself up. Light others up. Leave people better than you found them.

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The Firefly Effect™ (signature talk)

Small acts of light that create collective brilliance.

Best for: Leadership days and conferences, corporate and team events, women in business networks, and community and not-for-profit events.

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Life & Growth

Stories for anyone still becoming

The Unfinished Woman book cover
Free Download Memoir & Personal Growth

The Unfinished Woman

Wild, Wise and Still Becoming

Free book + free companion workbook

What happens when you follow everyone else's script for success, only to discover it was never yours to begin with? Part One, Still Becoming, follows the journey from Hungary to Australia with two suitcases and $6,500. Part Two, Wild and Wise, is what came next: twelve chapters on finally recognising who you actually are. Not a map. An invitation.

She is wild. She is wise. She is becoming.

Download the free bookGet the free workbook
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Still Becoming

Reinvention, starting over, and owning your next chapter.

Best for: Women in business and women in construction events, International Women's Day, community and wellbeing events, and retreats.

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The Invisible Community
Coming Soon Community & Connection · The Firefly Effect book family

The Invisible Community

A Changemaker's Guide to Connection

City. Regional. Rural. We live in the same country but different worlds. Not because we have to, but because we've stopped seeing each other. A guide for anyone who believes community isn't about geography, it's about how we show up for each other.

The world is so beautiful when we want it to be.

Business & Professional

Systems that actually stick

System Masters book cover
System Masters
Coming Soon Implementation & Operations

System Masters

A Human-Centric Field Guide for System Champions and Implementation Professionals

Implementation isn't about software. It's about people. After more than twenty years and hundreds of implementations, here is what most consultants learn the hard way: technical excellence means nothing if the humans don't adopt it. For system champions inside a business and the professionals who guide them, in any industry.

Implementation isn't about software. It's about people.

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The Human Side of Implementation

For system champions, implementation teams and software companies.

Best for: Software companies and user conferences, implementation partners and consultants, and internal project teams and system champions.

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The Firefly Effect Children's Series

Light for every age

Picture books for little ones, a story for the in-between years, and a gentle reflection for the wisdom years.

Ages 0 to 6

Little Light

Your glow is already there, little one.

Coming soon
Ages 0 to 6

Glow Together

We shine brighter side by side.

Coming soon
Ages 0 to 6

When Lights Feel Dim

Even fireflies have cloudy nights.

Coming soon
Ages 0 to 6

Pass the Glow

Your light can light up someone else.

Coming soon
Ages 7 to 11

Come Glow Stronger With Me

You're braver than you think, and you don't have to shine alone.

Coming soon
Wisdom years

The Light You Leave

What you've built still glows.

Coming soon
Wellness & Nature

Reconnect. Breathe. Grow.

Shades of Green journal cover
Available Now Wellness & Nature · Reflective Journal

Shades of Green

Discovering the Healing Power of Nature's Most Nurturing Colour

Science has known for decades what our bodies understand instinctively: green heals. This reflective journal weaves together research, wisdom and practical tools to help you bring more of nature's most restorative colour into your everyday life, through three simple practices: Ground, Breathe and Grow.

The world is green. Let it heal you.

Get the journal
Speaking & Workshops

Bring the books to your event

Every book above has a talk behind it. Keynotes, webinars and hands-on workshops for trade associations, industry events, leadership teams and women's groups, each tailored to your audience.

Erika Entz speaking at a trade industry event Erika Entz facilitating a workshop Erika Entz speaking at a women's event

Tailored to your event

Every session is shaped around your audience, your timeframe and what you want people to walk away with. Talks run from 30 minutes to half-day workshops of up to four hours, in person or online.

  • Keynote30 to 60 minutes
  • WebinarOnline, any timezone
  • WorkshopUp to half a day

Talk + Books

Pair any talk with a book for every attendee, so the ideas keep working long after the event. Popular for conferences, member events and leadership days.

Why Erika

More than twenty years inside the businesses she talks about, real stories, and practical tools in every session.

Book a 30-minute discussion Tell Erika about your audience, and she'll suggest the right talk.

"Light yourself up. Light others up. Leave people better than you found them."

Erika Entz · The Firefly Effect™