Where systems thinking meets human understanding — practical insights for trade businesses, leaders and learners who want more than just efficiency.
Trade Operations · The Viking Code · Learning & Development · LeadershipA growing library of ideas, frameworks and practical tools to help you build a business where systems serve people — and people do their best work.

No beard, no horns, no axe. What it really means to Trade Like a Viking: the eleven Viking Code principles in plain English, plus three quick questions to see where your trade business stands. ...more
Business ,Operations &Leadership
November 02, 2026•4 min read

Trick or treat? This Halloween the treat is a book. Why books matter, why you gain to share, and why the best tradies and business owners never stop learning. ...more
Business ,Operations &Leadership
October 31, 2026•2 min read

Trade Like a Viking: The Viking Code is out now. 11 principles for building a trade business that runs without you, from Erika Entz. Available in paperback and Kindle. ...more
Business ,Operations
October 30, 2026•2 min read

Six practical ways to improve field service software adoption and turn new features into everyday habits your trade team actually uses. ...more
Communication ,Operations
October 27, 2026•2 min read

Practical steps for onboarding new technicians in your trade business, from a first-fortnight plan to early check-ins that help good people stay. ...more
Business ,Operations
October 20, 2026•2 min read

Four steps to systemise your trade business: capture what your team knows, map how work really flows, and grow without being the bottleneck. ...more
Business
October 13, 2026•2 min read